All Things Olive

Friday, September 4, 2009

Sample products...

Olives

Olive Oil

Olive paste / tapenades

Mufuletta Mix (a little bit cajun too )

Olive soap

Olive liquid body wash

Olive body scrub

Olive oil hair products

Olive oil bottles / decanters

Olive dish / stabbers

Olive greeting cards / t-shirts

Gift baskets

All Things Olive

Asma Family named and created the brand, and has worked with All Things Olive over the last year to build and support the business through design. This has seen the opening of a flagship retail kiosk in Franklin, several high-profile international exhibition events and a full range of branded retail and business materials.

Rationale:
New construction of upscale residential housing in Nashville has been robust in recent years, leading to the formation of new communities such as Franklin/Cool Springs area in need of neighborhood stores and services. As the population shift continues, opportunities arise for retail businesses ready to accommodate this growth and capitalize on the trend.

Objective:
All Things Olive will be a full-service Mediterranean retail merchant of fine olive oil and olive products in Nashville. It will distinguish itself from the competition and capture market share by securing a prime storefront location in a newly forming Franklin or Nashville residential neighborhood. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality export inventory, organic mantra, and competitive pricing.

Mission:
Our mission is to develop into the best location to buy olive products in Nashville, which will be measured by our growth in sales, and in opinions and ratings published in the local media. Inventory and sales records may be computerized, to allow the startup company to identify and exploit best selling products, item by item, match volumes and profitability to service levels, anticipate demand, manage cash flows, assist with revenue growth plans, and optimize overseas supplier/distributor relationships.

Goals:
- Earn and maintain All Things Olive’s rating as one of the best stores in the Nashville specialty and organic retail trade business.
- Establish 30% minimum gross profit margins (retail price less wholesale cost) from inception.
- Achieve a profitable return on investment within three years.
- Attract talented and motivated staff.

All Things Olive – gifts & more

Friday, September 4, 2009

Sample products...

Thursday, September 3, 2009

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